How an Auto Dealer Group and a Hispanic Grocery Store Can Use WhatsApp to Drive Engagement and Loyalty

By looking at successful WhatsApp implementations worldwide and adapting them to the U.S. market, companies can gain a competitive edge, build deeper relationships with Hispanic consumers, and ultimately drive higher revenue. The question isn’t whether U.S. businesses should adopt WhatsApp—it’s how soon they can do it before their competitors beat them to it.

Read More
edward wakefield
Maximizing Marketing Efficiency with AI: A Game-Changer for Small, Nimble Agencies

By leveraging AI’s capabilities, we free up time to focus on strategic thinking, creative brainstorming, and ensuring our clients’ marketing campaigns stand out in competitive markets. Whether it’s a blog post, a PPC campaign, or an email series, AI allows us to deliver exceptional results at a fraction of the time—giving our small but nimble agency the competitive edge in today’s fast-paced marketing landscape.

Read More
edward wakefield
Debunking Common Myths About the Hispanic Market in the U.S.

The Hispanic market in the U.S. is diverse, dynamic, and deeply embedded in both cultural tradition and modern trends. To create effective marketing campaigns, businesses must move beyond outdated stereotypes and instead focus on understanding the real needs, preferences, and experiences of Hispanic consumers. By doing so, brands can build trust, foster loyalty, and ultimately create campaigns that resonate in a meaningful way.

Read More
edward wakefield