From Campaigns to Systems: How Brands Must Think in 2026

At Big Bite Marketers, we work with brands to move beyond campaign thinking and toward system-driven marketing frameworks. Our focus is on helping organizations build connected strategies that support long-term growth — from bilingual and multicultural positioning to CRM integration, performance measurement, and consistent brand experiences across channels. The goal isn’t just better campaigns. It’s stronger marketing infrastructure that continues to deliver value long after individual initiatives end.

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edward wakefield
Luxury on Wheels: Understanding the Rise of Hispanic Luxury Vehicle Buyers

Hispanic luxury vehicle buyers have arrived. They are shaping the future of premium automotive purchases and doing so on their own terms. For brands that recognize, engage and invest in them, the reward is substantial. But the window is active and the competition is already recognizing the opportunity.
At Big Bite Marketers we craft bilingual, culturally fluent campaigns for luxury brands that want growth—not just in numbers but in relevance. If you are ready to connect with this influential market, let’s talk.

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edward wakefield
How an Auto Dealer Group and a Hispanic Grocery Store Can Use WhatsApp to Drive Engagement and Loyalty

By looking at successful WhatsApp implementations worldwide and adapting them to the U.S. market, companies can gain a competitive edge, build deeper relationships with Hispanic consumers, and ultimately drive higher revenue. The question isn’t whether U.S. businesses should adopt WhatsApp—it’s how soon they can do it before their competitors beat them to it.

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edward wakefield