How an Auto Dealer Group and a Hispanic Grocery Store Can Use WhatsApp to Drive Engagement and Loyalty

By looking at successful WhatsApp implementations worldwide and adapting them to the U.S. market, companies can gain a competitive edge, build deeper relationships with Hispanic consumers, and ultimately drive higher revenue. The question isn’t whether U.S. businesses should adopt WhatsApp—it’s how soon they can do it before their competitors beat them to it.

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edward wakefield