The Big Bite 2025 Year-in-Review: A Year of Growth, Creativity, and Cultural Intelligence

Introduction

As 2025 comes to a close, we’re taking a moment to look back at everything this year brought — the work, the growth, the insights, the creative sparks, and the meaningful relationships that continue to shape who we are as a bilingual marketing agency. This year wasn’t just about delivering campaigns; it was about deepening our expertise, strengthening our cultural intelligence, and helping brands build real connections with multicultural consumers across the U.S.

In this recap, we’ll revisit the themes that defined our year, highlight some standout projects, share lessons we’re carrying into 2026, and give you a peek into what’s ahead for Big Bite. We hope you’ll enjoy looking back with us.

Our Big Themes of 2025

1. Growth — In Clients, Capabilities, and Vision

This year, Big Bite continued expanding into new verticals and supporting an even wider range of brands looking to engage Hispanic and bilingual audiences with relevance and authenticity.

We:

  • Welcomed new clients across automotive, healthcare IT, retail, and AV/event technology

  • Broadened our bilingual SEO and content capabilities

  • Strengthened our service offerings around multicultural segmentation and predictive content strategy

Our growth wasn’t accidental — it was built on a clear understanding of how multicultural consumers continue to reshape U.S. markets and how brands must evolve to serve them.

2. Innovation — Smarter Strategies and New Tools

If 2024 was the year we established our foundations, 2025 was the year we leveled up our strategic sophistication.

Throughout the year, our blogs and client work reflected key innovations:

  • How AI and predictive analytics can improve marketing outcomes

  • How bilingual SEO must evolve to match shifting search trends

  • How tools like cultural segmentation, behavioral insights, and smarter automation are redefining how brands communicate

We were intentional about showcasing not just what bilingual marketing is — but how modern, data-driven companies can use it to grow.

3. Partnerships & Community — Collaboration at the Center

Great work doesn’t happen in isolation. This year we invested deeply in:

  • Long-term client relationships

  • Strategic collaborations with AV, healthcare IT, and automotive partners

  • Community-oriented storytelling for brands with strong local roots

  • Bilingual creative that reflects real people, real traditions, and real cultural moments

We’ve always believed marketing is most impactful when it honors community — and 2025 reaffirmed that belief in every project.

Top Campaigns & Content Highlights of the Year

Here are just a few of the many projects that energized us this year:

Automotive: Bilingual Marketing that Drives Market Share

We supported Ford dealerships across Texas with bilingual SEO, myth-busting cultural insights, and creative frameworks tailored to Hispanic truck buyers. From ITIN financing campaigns to culturally grounded storytelling, this vertical became a powerful showcase of our bicultural expertise.

Healthcare IT: High-Level Thought Leadership

Big Bite created sophisticated content around Epic staffing, legacy EMR transitions, predictive analytics, and system optimization for healthcare organizations. These blogs helped demystify complex topics while positioning clients as trusted experts.

Retail & Grocery: Cultural Insight in Action

Our work with La Michoacana Meat Market and other retail partners highlighted the behaviors, preferences, and realities of today’s Hispanic shoppers — offering clarity where misconceptions often dominate.

AV & Event Technology: Industry-Specific Content Strategy

This year we also dove deep into the event tech world, producing blogs on hybrid events, AV sustainability, analytics for live streaming, and more — showing that bilingual marketing has a home in every industry.

Each project sharpened our creativity, expanded our research, and allowed us to help clients speak more meaningfully to multicultural audiences.

Numbers That Tell Our Story

While every campaign is unique, the broader picture of 2025 reveals powerful momentum:

  • A significant increase in industry-specific content output

  • Multiple new long-term partnerships across key sectors

  • Growing demand for bilingual SEO, cultural consulting, and predictive content strategy

  • Higher engagement rates on client content featuring cultural storytelling

  • Increased visibility for brands tapping into bicultural communities

These metrics reflect what we see every day: multicultural audiences aren’t a niche — they’re central to the future of growth in the U.S.

Lessons We’re Taking Into 2026

Every year teaches us something new, and 2025 was especially rich in insights.

Lesson 1: Depth Wins Over Breadth

As soon as we began creating vertically tailored, highly specialized content, the impact was immediate. The more specific we got — culturally, technically, and strategically — the more our clients grew.

Lesson 2: Culture Outperforms Translation

The demand for culturally intelligent, bilingual creative grew significantly this year. Consumers don’t just want Spanish copy; they want content that reflects them.

Lesson 3: Analytics Must Be Bilingual Too

From keyword maps to search intent pathways, 2025 taught us that bilingual analytics is not optional — it’s essential for relevance, visibility, and growth.

Lesson 4: Storytelling Still Reigns Supreme

Even as AI accelerates content creation, human understanding and cultural nuance remain irreplaceable. Our best-performing work blended both.

Client & Team Shoutouts

This year wouldn’t have been possible without:

  • Clients who trusted us with ambitious ideas

  • Teams who collaborated with energy and curiosity

  • Partners who believed in the value of culture-led marketing

  • Communities who inspired our storytelling

Every success in this recap is shared — and we are deeply grateful.

Looking Ahead to 2026

We’re heading into 2026 with renewed focus and excitement. Our strategic priorities for the new year include:

  • Expanding bilingual SEO and AI-driven content frameworks

  • Deeper market research capabilities across Hispanic and multicultural audiences

  • New service lines for automotive, healthcare IT, retail, and AV industries

  • More culturally resonant creative, built for impact and authenticity

  • Continued growth of our internal team and our creative community

The future of multicultural marketing is bright — and we’re ready to lead the way.

Thank You for Being Part of Our Story

We’re proud of the work we created this year, and even more proud of the relationships that made it possible. As we turn the page to 2026, we invite you to stay connected, explore our full library of insights, and reach out if you’re ready to grow your brand with culturally intelligent marketing.

Let’s make 2026 unforgettable — juntos.

edward wakefield