Online marketers should note that Latinos are purpose-driven customers. 57 percent of them shop from brands that support a social cause they believe in, such as education and the environment.
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Communicating with Hispanics on Facebook alone opens up the possibilities of reaching Acculturated Latinos and Non-Acculturated Latins (plus everything in between) in just one place. In English or Spanish and, to make it a little more fun and perhaps more relevant, in Spanglish.
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Digital marketing is all about leveraging the power of automation but automating an ineffective advertising campaign can vaporize your budget in a hurry. With the right artificial intelligence in your agency's hands, however, your marketing campaign can literally adjust itself on the fly by learning from every interaction and course-correcting as necessary.
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Due to the COVID-19 pandemic, at least 42% of the U.S. labor force is currently working from home. Businesses have had to quickly adapt to work from home. Part of the transition includes finding the right remote tools to conduct business efficiently.
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Digital marketing is an all-encompassing term for any software-based marketing on any digital platform. This includes any advertising campaign that is viewed on any website, browser, or app and on any digital device from smartphones to desktop computers.
Read MoreHispanics represent a large, promising market – they are predicted to account for 10.6% of total US buying power by 2019 (Selig Center for Economic Growth). However, brands still struggle to tap into them. The following is information that brands should know in order to tap into the immense purchasing power of the Hispanic market.
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Traditional Hispanic Marketing Campaigns geared toward Hispanics can often fall into a familiar trap, relying too heavily on overused tropes such as a love for soccer, cars and the importance of family. Which are all true but spent as codices for marketing purposes.
Read MoreWith the explosion of smartphones, the digital market changed advertising forever. Research shows that Hispanics spend more time browsing their smartphones than any other consumer group. They view video content more often and longer than the general market. Furthermore, they are more likely to click on advertising links than the general market.
Read MoreIncreased use of English and Spanglish for Hispanic millennials is predicted for the future, it’s a channel of creativity, funny jokes or play on words. an opportunity to reach Hispanics as only US Hispanics would understand. The possibilities are endless. The Hispanic consumer is renowned for it’s creativity and humor
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For example, the vast majority of Hispanic millennials didn’t grow up being given a prize when they accomplished something (a stereotypical action associated with American millennials or rich Chilangos) – they appreciate value of hard work because of their parent’s background
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Hispanics consume more mobile video content on social media than any other ethnic group. Currently, the Hispanic consumer views 66 percent more video content on their smartphones every week than non-Hispanic consumers. Hispanic Digital Marketing can include video content in both languages and in Spanglis
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In the US there is a market segment beaming with opportunity but is severely underserved. This is the Hispanic community. You might be forgiven to assume that a minority group may not be a lucrative market to target, but Hispanic millennial market trends suggest otherwise.
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